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19 crimes wine story11/20/2023 There is a deep and passionate connection between the criminals, artists and scholars their wine labels feature, and their brand. Treasury Wine Estates is not merely using a gimmick to sell wine. *(SOURCE: IRI Total US MULO, Calendar Year 2020 and Calendar Year ending 11.28.21, Dollar Sales). Her deep dive post pairs nicely with The Uprising, a 19 Crimes wine with a story of its own. Though Snoop Cali Rosé won the most innovative wine award this year and Snoop Cali Red won for 2020, the Living Wine Labels core line also includes personalities like John Boyle O’Reilly, who on his 1867 transportation journey to Australia published poetry throughout and outwitted prison guards on arrival to escape to America, and Jane Castings, who was caught and convicted for receiving stolen goods of cheese and bacon that landed her seven years in Tasmania.Īs the newest AR experience requires only an internet connection, it’s easy enough to use on a whim, allowing the wine to speak for itself this year and undoubtedly serving the entertainment so desired from your guests. “AR gave us the unique opportunity to let these historic criminals-turned-colonists tell their own stories in a way that resonates with today’s consumer,” furthered Alterman. 19 Crimes Red Blend combines 86 shiraz, 7 merlot, and 7 cabernet sauvignon into what can be considered as the brand's entry-level red wine. British rogues guilty of at least one of the. What better way to tell their authentic stories than hearing it through their voice?” said Alterman. Keep reading to see how we rate the entire line of 19 Crimes wines from worst to best. 19 Crimes tells the true story of rulebreakers who beat the odds and overcame adversity to become folk heroes. “We had a brand that was already resonating with consumers because the stories of the people on our 19 Crimes labels were real and they were pioneers. This comes hot on the heels of 19 Crimes’ latest release, a lower-alcohol expression in partnership with American lifestyle mogul Martha Stewart.This is how the concept of Living Wine Labels came about as there was already an intrigue behind the faces on the bottles. We continue to celebrate those in the 19 Crimes family for their rich history of boldness, like John Devoy, Snoop Dogg, and Martha Stewart.” The label, the format for which 19 Crimes has become known, features John Devoy, who was “part of the Irish Republican brotherhood and the mastermind behind the most daring prison escape in Australian history, the Catalpa Rescue,” per a press release.ġ9 Crimes Franchise Global Vice President, John Wardley commented, “We are happy to drop a limited edition bottle to feature John Devoy and find a unique way to tell his story this St. According to the brand, the Revolutionary Blend boasts “flavors of coffee, caramel, and roasted malt” to evoke memories and the flavour profile of an Irish stout. Patrick’s Day on 17 March.ġ9 Crimes says the stout-style blend has been created specially for St. For 19 Crimes, the blend is the brand’s first California red. Through the partnership, Snoop Dogg turned his personal passion for wine into an exciting new business venture. Treasury Wine Estates-owned 19 Crimes has announced the launch of a limited edition “stout-style” Syrah blend wine for St. Snoop Dogg partnered with 19 Crimes to launch Snoop Cali Red, a red blend that features a combo of petite syrah, zinfandel, and a splash of merlot.
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